The Coach's Code of Conduct


  • Your Coach will conduct themselves with dignity, honesty, integrity, and responsibility.


  • Anything discussed with your Coach will remain confidential unless the participant gives permission in writing or they are bound by law to divulge.


  • Coaches will not be judgmental or give unwelcome advice.


  • Coaches will be clear about the boundary between coaching and other therapies, such as counseling.


  • Coaches will not recommend a specific therapist unless qualified to do so.


  • Coaches will not give misleading information about any type of therapy or coaching and its benefits.


  • All coaching agreements should be easy to understand, with the expectations of both the Coach and Participant clearly stated.


  • Coaches will not coach minors (under 18) without the parent’s written permission.


  • Coaches will be willing to recommend other coaches if it is more appropriate for the client.


  • Coaches have professional indemnity insurance in force.


  • Whenever possible, coaches are encouraged to raise their coaching profile and correct any misconceptions about what coaching is and isn’t.


  • Coaches will treat all clients in a way that respects people’s differences in relation to physical or mental disability, gender, age, race, religion, politics, and sexual orientation.

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beth@bethjohnsoncoaching.com

Emotional and Intelligence Concept

Deidre Heim Coaching Agreement Page 2 of 5